Writing to a Reading Level

An interesting post from the University of Minnesota Humphrey School of Public Affairs blog, Smart Politics, using the Flesch-Kincaid Grade Level test to analyze State of the Union addresses going back to 1934. Not so much because of the speeches themselves, or the clear trend of crafting speeches to lower grade levels (though those ideas are certainly interesting enough on their own), but just that the notion of writing targeted toward a reading level is one that people don’t often think about, but one that technical writers (really, all writers; those who don’t, should) think about all the time.

Our process (PDF) starts with audience analysis. It’s a lot easier to communicate something if you know who you’re communicating it to, and Flesch-Kincaid is one of the tools that helps us see how easy or hard it is to read text we’ve written. The scale uses word and sentence length to determine the score for a text. More syllables per word and more words per sentence means a higher grade level (or for the reading ease scale, a lower score). You can see the scale at the link.

For instance, paragraph 1 above has a grade level of 24 and a reading ease score of 15. Basically, written at a college graduate reading level. Paragraph 2 above has a grade level of 10 and a readability score of 55 – verging on junior high reading. That makes sense, though: graf 1 is 99 words long, with only 2 sentences. Graf 2 is 89 words, but 5 sentences. As with any equation, there are lots of ways to goose the score, and no method is perfect, but it’s still a helpful tool to assess a written piece.

Posted in News, Writing

Hi-yah!

So the timing is a bit late because it happened at our office holiday party, but the team was awarded trophies for our 2011 performances. The trophies were all karate-themed, because Tom’s a black belt in karate (best pronounce that ka-duh-tay if you know what’s good for you). Also because nobody wants karate trophies, so you can get extremely low bulk rates on them.

Ka-duh-tay!Apparently, Tom was trying to build on our burgeoning self-confidence, but that could always backfire. As usual, the Onion got there first and best. And for an animated take on our intra-office banter, this. Not so much the merits of various styles of unarmed combat, but the repeated blows to the groin. After all, no groin, no krav maga.

Posted in Awards, For Some Reason

(Probably) Obvious News Wednesday – Using Wikipedia During its Blackout

As you probably heard, Wikipedia is going dark today in protest of SOPA and PIPA, congress’ attempt to stop copyright violations on the Internet.

About that, uh, yeah. Riiiiight. Remember, in 2006 this guy was the head of the senate commerce committee, which regulates e-commerce.

Anyway, if you use Wikipedia all the time (as writers and editors, it’s an invaluable tool for us to get general overviews on a wide range of topics… so, pretty much the same as for everybody else) you still can, you just have to find another way to see the info you want. One simple way is to use Google’s cache. These steps are for the Chrome browser, but you can find the cached links in all browsers.

  1. Google the term/phrase you want plus Wikipedia.
  2. In the results, position your mouse pointer over the result linking to Wikipedia. This will cause a chevron (set of right-pointing arrows) to show up to the right of the link.The chevron arrows
  3. Position your mouse pointer over the chevron. This will cause a preview of the page to be displayed to the right of the link.
  4. Click the “cached” link. Click the Cached link

There are, of course, several other ways to do this, not least of which is “the Internet.” So, last but not least, it’s probably also useful to post this.

Level II!

Posted in News, Technology

Obvious News Wednesday – Proofreading Works! (Or, some people want joory dooty)

A teacher in Hell’s Kitchen was arrested for forging jury documents. She used them to take 15 paid days off in 2010 and 2011.

The jury summons letter – described as “error-ridden” – included “trail” for “trial,” “manger” for “manager,” and the incorrect address and phone number for the Superior Court of New Jersey.

The teacher says she needed the time off to recover from an injury sustained at the school that the principal wouldn’t let her submit an injury report for.

Without weighing in on anybody’s credibility, we’d like to point out that some proper editing might have saved everybody some embarrassment here. (And possibly abetted a crime, but let’s ignore that for now.)

Proofreading: it works!

Posted in News, Writing

Our Dec 7 address: 115 LifeScience Alley

It’s that time of year again, when Soulo Communications appears in booth 115 at LifeScience Alley‘s annual conference. Last year’s appearance contained only one minor pants-splitting incident, and we’re hoping to eliminate that this year. (Uh, the splitting, not the pants.)

Come talk to us about technical writing, design, and other content generation (for your website, blog, social media campaign, etc.). We’re looking forward to seeing you there!

Posted in Technology, Writing