Monthly Archives: February 2012

Soulo Gets Rickrolled

Posted on February 27, 2012 by Leif-F

Well, not really. Instead, we just hired a new creative director, Rick Jensen. Text of the press release is below. For an actual Rickroll, well, fine. Here’s, uh, a portfolio of Rick’s work. Update: This news (pdf) is up on Central … Continue reading →

Posted in Awards, Design, News 2 Comments

The Copy Editor’s Life: Now Harder

Posted on February 22, 2012 by Leif-F

Consider the poor copy editor. They work their way through manuscripts, word-by-word, line-by-line, maintaining a delicate balance among an oft-needy author, readers who want to understand the text, the requirements of the language, the publisher’s deadline, and any number of … Continue reading →

Posted in For Some Reason, Inside Editing (nerdy!), Writing Leave a comment

The Importance of Close Reading: A Lesson from Diamond Dave

Posted on February 15, 2012 by Leif-F

Or, technical writing tips from David Lee Roth. Yeah, that David Lee Roth. It’s funny, but also instructive: Van Halen had a complex stage for their live shows, and it had several important requirements that impacted safety of the crowd, … Continue reading →

Posted in For Some Reason, Writing Leave a comment

A very cool thank you

Posted on February 8, 2012 by Leif-F

We received a thank you note yesterday, and it so unique I wanted to post it. Check out this handmade card. Easily the coolest card we’ve received here. (Apologies for the framing, focus, and depth of field – working with … Continue reading →

Posted in Awards, News Leave a comment

Soulo Communications Joins MHTA

Posted on February 8, 2012 by Leif-F

We’re pleased to announce that Soulo Communications has joined the Minnesota High Tech Association (follow them here). We plan to bring our inside the box creative and technical writing solutions to MHTA members and maybe the MHTA itself. Here’s to … Continue reading →

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