Speedy Outline: Writing as easy as 1-2-3

The next time you have to write a blog, proposal, article, or multi-paragraph email, try this:

1. On a blank sheet of paper, quickly jot down your main topic.
2. Under your main topic, jot down three key ideas you want to highlight.
3. Under each key idea, write down three thoughts that come to mind.
4. Wrap up with a conclusion

Visually, it looks like this:

Writing 1-2-3

Since this blog is short, I only had one level. Here’s how it looked in a speedy outline:

Main Topic: Speedy Outline
1. Key Idea: Concept/definition
2. Key Idea: Example (visual)
3. Key Idea: Benefits

While you can use other outlining tools such as in MS WORD or OmniOutliner, I find this method quicker, easier, and more intuitive. I also like the tactile, playful feeling of drawing on paper. More importantly, it avoids procrastination and immediately records on paper what’s important. It’s also a convenient, easy way to brainstorm during meetings.

So next time you have a writing project in mind, try the speedy outline. Let us know how it works or share with us other writing tips you’ve found helpful.

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On Location, Real Time!

Here’s our booth at the Bloomington Writer’s Festival and Book Fair, showing off Sara Button’s Black Bear, Loon & Walleye e-book on iPad and Nook. If you, like many people, love the book, remember you can meet Sara on Saturday, March 31.

Meanwhile, you can see Tom for a while yet today at the Bloomington Writer’s Festival. Stop by and say hello!

BBLW in e-book and dead tree format

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Seeing it in Place, Part II

Another customer-submitted photo of a number of items we designed on location at a tradeshow. We started with the logo, then worked up the tagline “a brush with great service” and the motto “What we don’t catch, we fix.” After that, it was just a matter of identifying the promotional products best suited to the audience. Seen below:

  • table-top display
  • coffee mugs with QR codes (opposite the logo)
  • pens
  • business cards, sell sheets, other signs

Stone Valley Painting

We’ve known the team behind Stone Valley Painting for a long time, and they’re always a pleasure to work with. They have a business model based on high-quality work and top-notch customer service, including what we think is a really cool touch: a door hanger a job foreman leaves at the job site after he or she completes a final inspection of the completed work. The door hanger has the foreman’s business card attached and a note instructing the owner to call if there are any problems at all. When’s the last time a contractor did that for you?

 

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Meet the Author of Black Bear, Loon & Walleye

Black-bearloon.jpgMinneosta author Sara Button, whose beloved book Black Bear, Loon & Walleye has been released as an exciting interactive eBook available at the Apple iTunes store, Android Market, and Barnes & Noble Nook Store, will be reading and signing hardcover copies of  Black Bear, Loon & Walleye as well as demonstrating the interactive digital version on Saturday, March 31, in honor of International Children’s Book Day.

 

The event is sponsored by Love From Minnesota, and is held at their Roseville location from 10:00 a.m. to noon.

There will be pancakes served and plenty of other surprises at this fun-filled family event!

When: Saturday, March 31st from 10:00 a.m. – Noon
Where: 2465 Fairview Avenue North, Roseville MN 55113

Call Love From Minnesota at 651.697.0162 for more information.

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Bloomington Writer’s Festival

Soulo has a booth at the ninth annual Bloomington Writer’s Festival and Book Fair. This celebration of the literary arts is held Saturday, March 24, from 9:30 until 5:00 at the Bloomington Center for the Arts, 1800 W. Old Shakopee Rd, Bloomington MN.

The Festival is a great way to meet, network, and chat with publishers, writers, editors, and readers. We’re hoping to coordinate an appearance from our dear friend, Sara Button, who can show off her beautifully written and illustrated children’s book, Black Bear, Loon & Walleye, available in hardcover or as an interactive app.

We’ll be talking about book design and typesetting, writing, editing, and proofreading, and the absolute importance of identifying a market and targeting it for sales. Hope to see you there!

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