Category Archives: Social Media

Social Media

He Who Tries to Promote Everything, Promotes Nothing

Posted on February 3, 2011 by Tom

I just finished reading Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising by Luke Sullivan. Mr. Sullivan says it best in this excerpt. Your client asks that you feature more than one product or benefit. Clients often ask … Continue reading →

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Word of Badmouth Advertising

Posted on November 30, 2010 by Leif-F

One of the things we always talk to our web design, advertising, blogging, copywriting, etc. clients about is SEO (search engine optimization). Basically, it’s how can you get found when someone uses a search engine to look for the kind … Continue reading →

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Tips for working (Dealing) with creative types, Part III

Posted on November 12, 2010 by Tom

The following are additional tips that our team has compiled to help our clients and potential clients better understand the intricacies of working with designers, writers, and other creative types that populate our halls. Okay, hall. Our hope is that … Continue reading →

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Tips for Working (Dealing) with Creative Types, Part II

Posted on July 26, 2010 by Tom

The following are additional tips that our team has compiled to help our clients and potential clients better understand the intricacies of working with designers, writers, and other creative types that populate our halls. Okay, hall. Our hope is that … Continue reading →

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Of Coffee and Writers

Posted on June 2, 2010 by Tom

We were having one of those important, life-changing, in-house business discussions the other day—about coffee, no less. Which kind of coffee bean did we like best? How strong did we like it? How hot? Continue reading →

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