Category Archives: Writing

The Importance of Close Reading: A Lesson from Diamond Dave

Posted on February 15, 2012 by Leif-F

Or, technical writing tips from David Lee Roth. Yeah, that David Lee Roth. It’s funny, but also instructive: Van Halen had a complex stage for their live shows, and it had several important requirements that impacted safety of the crowd, … Continue reading →

Posted in For Some Reason, Writing Leave a comment

Writing to a Reading Level

Posted on January 26, 2012 by Leif-F

An interesting post from the University of Minnesota Humphrey School of Public Affairs blog, Smart Politics, using the Flesch-Kincaid Grade Level test to analyze State of the Union addresses going back to 1934. Not so much because of the speeches themselves, … Continue reading →

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Obvious News Wednesday – Proofreading Works! (Or, some people want joory dooty)

Posted on January 11, 2012 by Leif-F

A teacher in Hell’s Kitchen was arrested for forging jury documents. She used them to take 15 paid days off in 2010 and 2011. The jury summons letter – described as “error-ridden” – included “trail” for “trial,” “manger” for “manager,” … Continue reading →

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Our Dec 7 address: 115 LifeScience Alley

Posted on December 6, 2011 by Leif-F

It’s that time of year again, when Soulo Communications appears in booth 115 at LifeScience Alley‘s annual conference. Last year’s appearance contained only one minor pants-splitting incident, and we’re hoping to eliminate that this year. (Uh, the splitting, not the … Continue reading →

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Black Bear, Loon, and Walleye on E-Book

Posted on November 22, 2011 by Leif-F

Soulo Communications is pleased to announce the release of a new e-book, Black Bear, Loon, & Walleye, by Sara Button, for iPad, iPhone IOS devices through iTunes, Android, Barnes & Noble NookColor and Amazon Kindle Fire platforms. This places control … Continue reading →

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