Category Archives: Writing

The Copy Editor’s Life: Now Harder

Posted on February 22, 2012 by Leif-F

Consider the poor copy editor. They work their way through manuscripts, word-by-word, line-by-line, maintaining a delicate balance among an oft-needy author, readers who want to understand the text, the requirements of the language, the publisher’s deadline, and any number of … Continue reading →

Posted in For Some Reason, Inside Editing (nerdy!), Writing Leave a comment

The Importance of Close Reading: A Lesson from Diamond Dave

Posted on February 15, 2012 by Leif-F

Or, technical writing tips from David Lee Roth. Yeah, that David Lee Roth. It’s funny, but also instructive: Van Halen had a complex stage for their live shows, and it had several important requirements that impacted safety of the crowd, … Continue reading →

Posted in For Some Reason, Writing Leave a comment

Writing to a Reading Level

Posted on January 26, 2012 by Leif-F

An interesting post from the University of Minnesota Humphrey School of Public Affairs blog, Smart Politics, using the Flesch-Kincaid Grade Level test to analyze State of the Union addresses going back to 1934. Not so much because of the speeches themselves, … Continue reading →

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Obvious News Wednesday – Proofreading Works! (Or, some people want joory dooty)

Posted on January 11, 2012 by Leif-F

A teacher in Hell’s Kitchen was arrested for forging jury documents. She used them to take 15 paid days off in 2010 and 2011. The jury summons letter – described as “error-ridden” – included “trail” for “trial,” “manger” for “manager,” … Continue reading →

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Our Dec 7 address: 115 LifeScience Alley

Posted on December 6, 2011 by Leif-F

It’s that time of year again, when Soulo Communications appears in booth 115 at LifeScience Alley‘s annual conference. Last year’s appearance contained only one minor pants-splitting incident, and we’re hoping to eliminate that this year. (Uh, the splitting, not the … Continue reading →

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